Social business = the battle for your desktop
Author Guy R. Thackray 10-May-2012
The Social Business software companies are
competing fiercely to win market share in this still nascent field of
Players like Jive Software, Yammer,
Tibbr, Socialtext…and the like, are all rushing out new functions, partnering
with value add companies and building interfaces to backend applications. E.g.
At the same time we have new market
entrants, having recognized the demand, are now leveraging their existing market
position and tools to join battle.
In this space we have, for example,
Cisco bringing out QUAD and Microsoft has decided to make Sharepoint a fully
fledged collaboration platform this year.
This is when the game gets
Microsoft have a huge installed base
of Sharepoint users around the world that it can easily sell to. Additionally they can make sure that
this platform works with Skype, Outlook and other products, from its vast
products suite, to deliver a platform that enables users to do all their
communications from one place. Add
to this the ability for companies to integrate existing business applications
into the collaboration platform, then suddenly you can do everything you want
from one place.
Likewise, Cisco and others such as IBM can deliver
the same one-stop-business-shop for them to deliver one interface to all
of an enterprise users business needs.
This kind of interface would replace
your standard desktop interface so that when you turned on your device you would
no longer go into your standard desktop (or just one click to load it), you
would just go into your 'MyPage' which will deliver to you everything that you
e.g. You might see
- an email stream (from whichever
email application you were using)
- RSS feeds for those things you are
- feeds from people and groups you
- a list of people you deal with
regularly and their ‘presence status’
- a list of the apps you work with
- your telephone, IM, conferencing,
- current documents and videos you
are working on
- and so on….
As soon as you are able to have an
interface that gives you what you want, when you want it then there is no need
to go anywhere else – your 'MyPage' will be where you do everything that you need
POLL RESULTS - Which collaboration
platform are you using ?
Author Guy R. Thackray 10-May-2012 - based upon
feedback from LinkedIn Polls detailed below
I ran two polls on LinkedIn asking people
what collaboartion platforms they were using in their companies. Take a look at
the polls to see some very interesting feedback from
Over a hundred people voted and the
following list of 26 Collaboration Platform Solutions were mentioned